A Word On Slogans

The Simple Slogan ?

Think about the word “slogan” for a minute. What’s the first thing that pops into your head when you hear that word ? Your immediate response might be, ” A company’s tag line or motto.” For the most part, you’re right! However, a slogan is far more advanced than just a “motto”.

A slogan is used to provide branding and identity for all types of businesses, large or small. It leave a lasting impression in your mind, so the next time you hear that slogan you think of a certain product or company, thus being more compelled to purchase its product. Think about McDonald’s for a minute. Their slogan says, ” I’m lovin’ it.” 3 simple words, yet this slogan is tied McDonald’s and it’s over 31,000 restaurants and has brought so much brand awareness to the corporation, that it has grown into the multi-billion dollar company that it is today.  The same can be said for Nike and their slogan, “Just Do It.” Again, simple, yet so effective as this slogan is now plastered across the front of t-shirts, beverage bottles, sporting equipment, shoes, etc. Through this simple slogan, Nike has grown into a brand that is nationally recognized and a familiar name to the majority of people.

By using simple slogans, companies can increase their market awareness by providing customers with a “catchy” phrase that is easy to remember. Slogans can work miracles for a company’s success and are another prime example of the simple ways in which advertising can be effective.

Top 10 Slogan’s of the Century

  • “Diamonds Are Forever” – DeBeers
  • “Just Do It” – Nike
  • “The Pause That Refreshes” – Coca-Cola
  • “Tastes Great, Less Filling” – Miller Lite
  • “We Try Harder” – Avis
  • “Good Till the Last Drop” – Maxwell House
  • “Breakfast of Champions” – Wheaties
  • “Does she…or doesn’t she” – Clairol
  • “When it rains, it pours” – Morton Salt
  • “Where’s the beef ?” – Wendy’s
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