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ADventure – A Look At Fast Food Ads

Hungry ? You Might Not Be After This…

In today’s Adventure, we take a dive into the world of fast food and the multi-billion dollar industry it has evolved into.

In a fast paced world where being early means being on time, people often look for simple, quick and inexpensive options for dining. After all, it’s much easier to swing by a McDonald’s or Burger King and pick up a cup of coffee, a breakfast wrap or even cinnamon rolls. At prices starting at $1.00 for the most commonly ordered fast food items, it’s no wonder that 39% (about 59 million people) of American’s are tipping the scales at outrageous numbers, crossing the boundaries of being overweight into obesity. According to an article from Rolling Stone Magazine, Americans now spend more money on fast food than they do on higher education, personal computers, software or new cars. They spend more on fast food than on movies, books, magazines, newspapers, videos and recorded music – combined.

Spending more money on fast food than computers ? All we can say is…wow!! And it doesn’t stop there. What is the most highly targeted audience for fast food ads ? The answer: children.

Estimates are as high as $10 billion spent on advertising all types of food and beverages to America’s children and youth. According to the Federal Trade Commission report, “Marketing Food to Children and Adolescents: A Review of Industry Expenditures, Activities, and Self-Regulation,” 44 major food and beverage marketers spent $1.6 billion to promote their products to children under 12 and adolescents ages 12 to 17 in the United States in 2006. The report found that companies use an integrated approach to advertise food to youth that combines traditional media, such as television, packaging, in-store advertising, sweepstakes, and the Internet. These campaigns often involve cross-promotion with a new movie or popular television program.

As the advertising industry continues to grow and develop new strategies, we can only wonder what it being done to battle the fast food epidemic.

Here Are Some Print Ads Focused On Food – What Do You Think ? Hungry Yet ?

Fast Food Advertising vs. Reality – Look Familiar ?

Let us know what you think about fast food advertising and it’s contribution to high obesity rates across America by posting your comments below. What do you think can be done to stop such unhealthy risk factors ?

Happy Writing! A.M. Professional Writing Services

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