Home > Advertising, Blogging, Business, Marketing, Social Media, Uncategorized > Blogging – Then and Now and Where It’s Going.

Blogging – Then and Now and Where It’s Going.

Do you remember 5 years ago when…

Blogs over the evolution of timeA.M. Professional Writing Services

Since its conception in 2005, blogging has seemingly stormed the universe, providing anybody with the opportunity to share whatever information they want with anybody in the world…and it’s all done with a few clicks. It can almost be deemed amazing can’t it ? We have the power to harness our deepest emotions and make them known to whoever is willing to listen (or open your blog page and read your posts). But it hasn’t always been so easy to get so personal (and sometimes too personal). 5 years ago, yes, blogs did exist. However, they were nowhere near the reach of today’s bloggers…and making money wasn’t the goal.

According to Technorati, 28% of bloggers reported earning some sort of income from blogging in 2009, and of those, the mean annual ad revenue for bloggers is over $42,000 — a healthy income in many parts of the world.

It seems that today almost everyone has a blog. From an 80-year-old grandmother who wants to share her famous “White Chocolate Cake” recipe with fellow bakers to multi-billion dollar industries looking for ways to increase customer satisfaction, blogging is almost and essential part of daily life. Blogs are now used for a variety of purposes from informing and persuading, to answering questions and taking orders. You can even order food via some blogs and pick it up 15 minutes later, without having to call! Wow…are we getting that lazy ?

So how did it all start ?

According to wikipedia:  After a slow start, blogging rapidly gained in popularity. Blog usage spread during 1999 and the years following, being further popularized by the near-simultaneous arrival of the first hosted blog tools:

  • Bruce Ableson launched Open Diary in October 1998, which soon grew to thousands of online diaries. Open Diary innovated the reader comment, becoming the first blog community where readers could add comments to other writers’ blog entries.
  • Brad Fitzpatrick started LiveJournal in March 1999.
  • Andrew Smales created Pitas.com in July 1999 as an easier alternative to maintaining a “news page” on a Web site, followed by Diaryland in September 1999, focusing more on a personal diary community.
  • Evan Williams and Meg Hourihan (Pyra Labs) launched blogger.com in August 1999 (purchased by Google in February 2003)

It seems that the popularity of online journals is what sparked the first “blogs”, derived from the term “weblog”, which is the conjoined marriage of “web” and “log”. As more and more people began pouring their thoughts and feelings into live journals, the age of blogging was born…and EVERYBODY wanted in. Today blogs are used for a number of reasons and by a variety of people such as:

  • Businesses
  • Advertising Agencies
  • Marketing Agencies
  • Schools
  • Teachers
  • Doctors
  • Movie Stars
  • Athletes

…and the list continues on and on. One thing is for sure, blogs are here and they aren’t going anywhere, anytime soon.

Well, look whose ‘Mr.Popular’!

In the past 5 years blogs have been increasingly gaining exposure by audiences worldwide. One major factor that contributes to the boom of blogging popularity is the conception of social media marketing..something barely existent 5 years ago. A recent article on mashable.com states:

Perhaps the biggest shift in blogging culture over the past half decade has been the rise of social media. One of the most visible ways in which social media has affected blogging is that it changed the type of content that dominates the blogosphere. According to Scott Rosenberg, co-founder of Salon.com and author of Say Everything: How Blogging Began, What it’s Becoming, and Why it Matters, social media provided a new home for a lot of minutiae around the blogosphere — status updates, shared links, passing observations — and freed up blogs for longer form, more valuable writing.

“In [the early] days it was common to hear the complaint from old media curmudgeons that blogs were worthless because, you know, who wants to know what you had for lunch?” said Rosenberg. “So today those messages are all on Facebook or Twitter, the curmudgeons get to toss their complaints at shiny new targets — and blogging, miraculously, has become the center of gravity for in-depth, substantial dialogue and inquiry online.”

Said Rosenberg, the rise of social media has birthed a blogosphere with more high-quality and thoughtful content. Social media hasn’t killed blogging, or replaced it, he said, but social networks have “deepened it, given it more clarity and heft.”

I guess we owe a big thanks to Social Media for introducing us to the true use of blogging.

Where Does It Go From Here ?

The big questions that everybody is asking is where do blogs go from here ? It seems that with the technological advances of the past 5 years, blogs couldn’t be more tech-savvy then they already are right ? WRONG! Over the course of the next few years we can expect to see blogs include superior functions that we can’t even being to think of. Digital Business Strategist Steven Spalding sums it up for us very nicely:

The community of those who call themselves “bloggers” has grown to the point where generalizations no longer work. When everyone is a blogger, a blogger can be many different things. “There are so many different [blogging communities],” said Rosenberg. “There’s the political blogosphere with its various partisan subsections, the tech blogosphere (with subdivisions for developers and startup people and VCs and social media folks and more), the world of BlogHer, the crafts people, the culture bloggers, the cool gang in Tumblr-land, the science bloggers and law bloggers and librarians and on and on. As blogging went mainstream, it came to reflect the diversity of the human population, not perfectly of course, but widely enough to warn us all off from making broad statements about its attitude or makeup.”

That splintering of the blogosphere is likely to continue into the next decade. The big blogs will continue to grow and become more ingrained in the media landscape, while niche communities of bloggers will further codify. The blogosphere will, as Rosenberg said, continue to reflect humankind’s diversity.

Specifically, though, blogs will probably evolve over the next five years in ways we can’t yet fathom. “These days, I just enjoy the ride,” Spalding told us. That’s good advice.

So, as the years continue to pass and technology continues to increase, you can bet that blogs will play a huge role in the future of business, as well as, personal use. Bring on the bloggers!!

To read the full article from mashable.com on blogging, check outA Look Back at the Last 5 Years in Blogging.”

Let us know what you think about blogging by posting your comments below! Thanks!

HAPPY WRITING! A.M. Professional Writing Services

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