Subliminal Advertising – A Video Worth Watching

Turning the Tables on the Advertising Industry


When looking around for today’s blogging topic, we stumbled across a really interesting video that demonstrates the power of subliminal advertising. Before you watch the video, lets take a minute to delve a little deeper into the world of subliminal messages. You may be surprised to learn that this form of advertising is more prominent than you think.

Martin Lindstrom sums up the process and power of subliminal advertising best in this brief article from parade.com.

Subliminal advertising–hidden messages embedded in ads–is considered a deceptive business practice by the Federal Trade Commission. Yet a legal kind of “subliminal” persuasion happens every day. Shoppers are regularly encouraged to buy by appeals to their senses or unconscious assumptions. I recently carried out a series of research experiments to uncover the ways advertisers burrow beneath our rational minds to get us to pull out our wallets. Here are five techniques used to mess with our minds that you should know about.

Some Products Just Feel Right

I once conducted a test by giving consumers both a lightweight and a heavy TV remote control. The across-the-board response to the lighter-weight model? “It’s broken.” Even when they found out the lightweight remote was totally functional, shoppers still felt its quality was inferior.

Some TV remotes and MP3 players on the market today would weigh half of what they do if they weren’t stuffed with completely useless wads of aluminum. Customers believe the heavier objects they’re holding are more sturdy and substantial. As a result, they’re willing to pay a higher price for them.

We Fall for “Tradition”

Some people believe that squeezing a lime into a Corona beer is a time-honored Mexican custom that came about to enhance the beer’s taste. Others maintain that the ritual derives from an ancient Meso-American practice designed to combat germs, with the lime’s acidity destroying bacteria. The truth? The Corona-and-lime ritual dates back only to 1981, when, reportedly on a bet with his buddy, a bartender popped a lime wedge into the neck of a Corona to see if he could start a trend.

This simple act, which caught on like wildfire, is generally credited with helping Corona overtake Heineken as the best-selling imported beer in the U.S. market.

The more stressed-out we are by the financial crisis and other problems, the more we unconsciously adhere to familiar, comforting rituals. Marketers know this full well and exploit it.

Music Makes Us Buy

Store owners know that playing music with a tempo faster than the human heartbeat causes shoppers to shop quickly–and therefore buy less. The slower the beat, the more time shoppers will take, and the greater the chances are that they’ll buy something.

Music also can direct us to certain products. For example, it can determine what kind of wine we pick up from the shelves. In one experiment over a two-week period, British researchers played either accordion-heavy French music or a German brass band over the speakers of the wine section inside a large supermarket. On French music days, 77% of consumers bought French wine, whereas on German music days, the vast majority of consumers picked up a German selection. Intriguingly, only one out of the 44 customers who agreed to answer a few questions at the checkout counter mentioned the music as among the reasons they bought the wine they did.

Places Give Cachet

A product’s country of origin can subliminally influence what we buy. Let’s say I offered you a choice of two new cars (my treat). They’re the same model, the same make, the same color, and both are decked out with the same accessories. There’s only one difference: One is made in Turkey, and the other is manufactured in Switzerland. My guess is that you’d pick the Swiss model, since you associate Switzerland with superb craftsmanship and high standards.

A few years ago, I was helping a struggling perfume maker regain its footing in the market. When I glanced at the perfume bottle to see where the fragrance was manufactured, I noticed that instead of the glamorous cities typically associated with perfume (Paris! Rome!), the company listed middle-American cities on its labels. Now, Milwaukee and Dallas may be great places to live, but they’re not dream destinations for most consumers. Since the perfume company had offices in Paris, London, New York, and Rome, I persuaded its marketers to place those names prominently on the perfume bottle. Once the switch was made, sales shot up almost instantly. Milwaukee and Dallas, I still love you.

Shapes Have a Draw

A large food manufacturer once tested two different containers for a diet mayonnaise aimed at female shoppers. Both containers held the exact same mayo, and both bore the exact same label. The only difference? The shapes of the bottles. The first was narrow around the middle and thicker at the top and on the bottom. The second had a slender neck that tapered down into a fat bottom, like a genie bottle.

When asked which product they preferred, every single subject–all diet-conscious women–selected the first bottle without even having tasted the stuff. Why? The researchers concluded that the subjects were associating the shape of the bottle with an image of their own bodies. And what woman wants to resemble an overstuffed Buddha, particularly after she’s just spread diet mayonnaise on her turkey and alfalfa sandwich?

Read this article in it’s original production by clicking here.

On to the Video!

Here’s a really awesome video that shows you first hand, the power of subliminal advertising. HINT: Pay attention the car ride in the beginning of the video.

Let us know what you think! Please feel free to leave your comments below and let us know what you’re thoughts are subliminal advertising. Submit your own examples of subliminal advertising and we’ll post them on our blog under this post. Send submissions to AMetz@amprowritingservices.com

Happy Writing! A.M. Professional Writing Services

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10 Emerging Social Media Platforms to Help Your Business

September 9, 2010 1 comment

Social Media is King!

It’s no secret that with the evolution of social media, everybody is beginning to hone their computer skills and brush up on technology to keep up with the ever-changing platforms. Pretty much anybody can use and benefit from Social Media is some way. From the average home user who wishes to keep in touch with family and friends to corporations using social media to promote sales, brand identity, marketing, etc., etc., it’s an effective and accessible medium on many different levels. Here are 10 emerging apps involving social media that will hopefully help your business find its mark on the social media map.

Follow this link to mashable.com where you can read the full article and watch videos demonstrating these apps. www.mashable.com

10 Apps and How Your Business Can Use Them

1. Gowalla

2. SCVNGR

3. Whrrl

4. Loopt Star

5. Brightkite

6. Aardvark

7. Quora

8. Help A Reporter Out

9. NewsBasis

10. StatusNet

Let us know what you think about this blog post by leaving your comments and suggestions below. We are always happy to hear what you have to say.


Be sure to find us on Facebook and become a follower on Twitter!

Happy Writing! A.M. Professional Writing Services

Interested in advertising on our blog or website ?

Send us an email at AMetz@amprowritingservices.com or call us at (941)504-3513.

What’s in Store for Advertising ?

Advertising and Social Media Future

As advertisers and marketers, we are all aware that in this industry, change in inevitable. It’s a repeating pattern that we’ve experienced time and time again. Advertising has evolved from print materials that once ruled the industry to an online presence that has taken the world by storm. It’s a very rare experience that you can visit a webpage that isn’t bombarded with advertisements from a variety of industries. As technology continues to grow, we are beginning to see the scope and depth of advertising mediums deemed impossible just a few years ago. This industry is changing, and it’s changing daily. So what does the future of advertising look like ? For the answer, we must turn to one of most innovative and fastest growing aspects of advertising; SOCIAL MEDIA.

In a recent article featured on mashable.com a panel of experts was chosen to answer the questionable future of advertising. And they all agree…Social Media is on the rise and it will continue to rise. So, where do we start ?

SOFTWARE IS THE NEW MEDIUM

As Tom Bedecarré, CEO of AKQA, an agency high regarded for its work in digital and interactive advertising says…

One of the newest forms of media is not media at all, but software and platforms. Increasingly, AKQA is developing applications and marketing platforms that provide greater utility, entertainment and information to our clients’ customers without relying on traditional media channels. One example of this is the Fiat eco:Drive application we created that allows Fiat drivers to monitor their driving skills and fuel efficiency and helps drivers to lower CO² emissions.

Much like the computer-centered community that we have become, software will always have a place in advertising and marketing. With advancements in industries such as automobiles, software will continue to play a big part in bringing in consumers. After all, who wouldn’t want to be able to monitor the efficiency of a hefty investment like a car or truck. Other industries are now beginning to join the software bandwagon and are in turn offering consumer to consumer platforms like forums and discussions boards, allowing consumers to review and discuss their purchases and experiences with businesses worldwide. Businesses monitor these mediums and use them to improve customer satisfaction and service.

GROUPS AND FRIENDS: THE POWER OF THE HIVE MIND

So you want to get inside your consumers brain and “think like as consumer” ? No problem. Just go after their friends!

The  habits of shopping and buying can be used to measure the success of campaigns such as coupons. Take into account what your consumers friends are saying, doing and buying and act on it. More than likely, satisfying those needs will lead consumers to listen to friends about your products and in turn, lead them to make purchasing decisions. As the old saying goes, “Friends listen to their friends.” Attack Social Media opportunities with streams of “likes” and offer your consumers the ability to discuss their purchase behavior.

The key is that the group buying activity needs to be present in your friends’ streams. Combine ‘likes’ with mass purchase behavior, and you’ve got the perfect storm of a signal that says, ‘Your friend got in on the deal, maybe you should too.’

LOCATION CAMPAIGNS ARE THE NEW MEDIUM

By now we’ve all heard of some location-based campaign from FourSquare to Facebook’s Places. Location based advertising uses the simple aspect of rewarding consumers for the patronage and loyalty to companies by offering incentives such as discounts, freebies and others. The premise is easy: the more frequently you shop at the same location the better the rewards. And it’s working beautifully.

With the ability to target people only when they are within purchasing distance, brands will be able to come that much closer to targeting nirvana. Offers can be made only to those meeting certain location (and even demographic) requirements, reducing waste and actually saving a brand a lot of money by minimizing its old school spray-and-pray mass marketing techniques. In a nutshell, mobile will, once and for all, make it possible for a marketer to target without waste.

It’s very easy to understand that Social Media has and will continue to have an everlasting effect on advertising and marketing worldwide. Experts warn that if you have yet to jump on ship with social media, you better get moving. Businesses have seen huge increases in profits and sales by utilizing strategies the put the power into the hands of the consumer. Don’t believe us ? Setup a Facebook page for your business, promote it effectively and efficiently and see what happens. We promise it will leave you with a smile.

To read the full article from mashable, click here!

Happy Writing! A.M. Professional Writing Services

Happy Labor Day from Us to You!

The History and Meaning of “Labor Day”

Putting up a labor day signIn the spirit of celebration, A.M. Professional Writing Services would like to wish everybody a happy and safe Labor Day! But what exactly is labor day for ? To most of us, Labor Day is just an excuse to enjoy a 3 day weekend followed by a short work week. It’s time spent on family picnic’s, watching the start of the college football season (GO NOLES!!), heading to the beach for barbecues and sunburns; whatever activities and ideas that you may have. If you think about it, “Labor Day” means exactly what t says; a day to celebrate labor. But what is the real definition of labor day and what’s the story behind it? According to the U.S. Department of Labor…

Labor Day, the first Monday in September, is a creation of the labor movement and is dedicated to the social and economic achievements of American workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our country.

It had to be started by someone right ? Yes indeed.

More than 100 years after the first Labor Day observance, there is still some doubt as to who first proposed the holiday for workers.

Some records show that Peter J. McGuire, general secretary of the Brotherhood of Carpenters and Joiners and a cofounder of the American Federation of Labor, was first in suggesting a day to honor those “who from rude nature have delved and carved all the grandeur we behold.”

But Peter McGuire’s place in Labor Day history has not gone unchallenged. Many believe that Matthew Maguire, a machinist, not Peter McGuire, founded the holiday. Recent research seems to support the contention that Matthew Maguire, later the secretary of Local 344 of the International Association of Machinists in Paterson, N.J., proposed the holiday in 1882 while serving as secretary of the Central Labor Union in New York. What is clear is that the Central Labor Union adopted a Labor Day proposal and appointed a committee to plan a demonstration and picnic.

When was the first Labor Day ?

The first Labor Day holiday was celebrated on Tuesday, September 5, 1882, in New York City, in accordance with the plans of the Central Labor Union. The Central Labor Union held its second Labor Day holiday just a year later, on September 5, 1883.

In 1884 the first Monday in September was selected as the holiday, as originally proposed, and the Central Labor Union urged similar organizations in other cities to follow the example of New York and celebrate a “workingmen’s holiday” on that date. The idea spread with the growth of labor organizations, and in 1885 Labor Day was celebrated in many industrial centers of the country.

How did it become a national holiday ?

Through the years the nation gave increasing emphasis to Labor Day. The first governmental recognition came through municipal ordinances passed during 1885 and 1886. From them developed the movement to secure state legislation. The first state bill was introduced into the New York legislature, but the first to become law was passed by Oregon on February 21, 1887. During the year four more states — Colorado, Massachusetts, New Jersey, and New York — created the Labor Day holiday by legislative enactment. By the end of the decade Connecticut, Nebraska, and Pennsylvania had followed suit. By 1894, 23 other states had adopted the holiday in honor of workers, and on June 28 of that year, Congress passed an act making the first Monday in September of each year a legal holiday in the District of Columbia and the territories.

The Nationwide Holiday ?

The form that the observance and celebration of Labor Day should take were outlined in the first proposal of the holiday — a street parade to exhibit to the public “the strength and esprit de corps of the trade and labor organizations” of the community, followed by a festival for the recreation and amusement of the workers and their families. This became the pattern for the celebrations of Labor Day. Speeches by prominent men and women were introduced later, as more emphasis was placed upon the economic and civic significance of the holiday. Still later, by a resolution of the American Federation of Labor convention of 1909, the Sunday preceding Labor Day was adopted as Labor Sunday and dedicated to the spiritual and educational aspects of the labor movement.

The character of the Labor Day celebration has undergone a change in recent years, especially in large industrial centers where mass displays and huge parades have proved a problem. This change, however, is more a shift in emphasis and medium of expression. Labor Day addresses by leading union officials, industrialists, educators, clerics and government officials are given wide coverage in newspapers, radio, and television.

The vital force of labor added materially to the highest standard of living and the greatest production the world has ever known and has brought us closer to the realization of our traditional ideals of economic and political democracy. It is appropriate, therefore, that the nation pay tribute on Labor Day to the creator of so much of the nation’s strength, freedom, and leadership — the American worker.

So, there you have it. Now with this new understanding and appreciation for labor day go ahead and celebrate and praise the hard-working American’s that make life possible and enjoyable. In the economic turmoil of today, jobs are something that are becoming almost impossible to find. Today, take some time to reflect on your career and understand that you have a direct impact on someone, somewhere and somehow. We’d like to send a big thank you to all of the hardworking people who keep this nation moving and constantly growing. Enjoy today and again, thank you!

Happy Writing! A.M. Professional Writing Services

Starbucks new VIA line reaches $100 million in sales

Putting the “bucks” in Starbucks..

Starbucks via advertising and marketing

For the avid coffee drinker, a trip to Starbucks in the morning is the perfect way to start a busy day. In an almost effortless attempt to retrieve that perfect cup of coffee, Starbucks has gone to great lengths to offers their services to its faithful patrons. Drive through windows, custom frappuccinos and free WiFi are just to name a few. And now, Starbucks introduces a new line of products to consumers which offers the same great taste without the daily trip to the coffee shop. Welcome to Starbuck’s VIA.


Starbucks new via products work on a simple premises: Add the contents of the VIA package (coffee or tea), add water, stir and enjoy. Yes….it’s that easy and yes, it tastes phenomenal. And the best part ? Starbucks has been planning the development and launch of the new VIA products for 20 years.

The Seattle-based chain spent 20 years developing Via, and has supported the product with the single-largest marketing push in the company’s history. Via debuted in September 2009, accompanied by measured media spending of $2 million that year, according to Nielsen. From January through May of this year, Starbucks spent $7 million on measured media touting Via. – Noreen O’Leary

And the pay off ? Starbucks announced this week that it’s via line has produced over $100 million in sales in the last 10 months, a feat that is almost seems impossible. But how did they do it ?!

Advertising, advertising and more ADVERTISING! Starbucks has spent over $7 million in 4 months on advertising the new VIA product and it has paid off immensely for the corporation.

Starbucks initially introduced Via in its stores and in select U.S. outlets. Now, Via is available in about 37,000 locations, including 25,000 food, drug and mass merchandise stores. Earlier this year, Starbucks launched Via into U.S. grocery outlets, and within a few weeks, Starbucks will introduce new products in the American market. By the end of fiscal year 2011, the chain expects to add 3,000 non-Starbucks stores carrying Via.

You can count on seeing Starbuck’s VIA line in stores, literally everywhere. Give it a try…see how $100 million tastes. We think it’s pretty damn delicious.

DON’T FORGET ABOUT OUR FREE ADVERTISING ON OUR BLOG! CONTACT US FOR MORE INFORMATION! (941) 504-3513

Happy Writing! A.M. Professional Writing Services

Blogging – Then and Now and Where It’s Going.

Do you remember 5 years ago when…


Blogs over the evolution of timeA.M. Professional Writing Services

Since its conception in 2005, blogging has seemingly stormed the universe, providing anybody with the opportunity to share whatever information they want with anybody in the world…and it’s all done with a few clicks. It can almost be deemed amazing can’t it ? We have the power to harness our deepest emotions and make them known to whoever is willing to listen (or open your blog page and read your posts). But it hasn’t always been so easy to get so personal (and sometimes too personal). 5 years ago, yes, blogs did exist. However, they were nowhere near the reach of today’s bloggers…and making money wasn’t the goal.

According to Technorati, 28% of bloggers reported earning some sort of income from blogging in 2009, and of those, the mean annual ad revenue for bloggers is over $42,000 — a healthy income in many parts of the world.

It seems that today almost everyone has a blog. From an 80-year-old grandmother who wants to share her famous “White Chocolate Cake” recipe with fellow bakers to multi-billion dollar industries looking for ways to increase customer satisfaction, blogging is almost and essential part of daily life. Blogs are now used for a variety of purposes from informing and persuading, to answering questions and taking orders. You can even order food via some blogs and pick it up 15 minutes later, without having to call! Wow…are we getting that lazy ?

So how did it all start ?

According to wikipedia:  After a slow start, blogging rapidly gained in popularity. Blog usage spread during 1999 and the years following, being further popularized by the near-simultaneous arrival of the first hosted blog tools:

  • Bruce Ableson launched Open Diary in October 1998, which soon grew to thousands of online diaries. Open Diary innovated the reader comment, becoming the first blog community where readers could add comments to other writers’ blog entries.
  • Brad Fitzpatrick started LiveJournal in March 1999.
  • Andrew Smales created Pitas.com in July 1999 as an easier alternative to maintaining a “news page” on a Web site, followed by Diaryland in September 1999, focusing more on a personal diary community.
  • Evan Williams and Meg Hourihan (Pyra Labs) launched blogger.com in August 1999 (purchased by Google in February 2003)

It seems that the popularity of online journals is what sparked the first “blogs”, derived from the term “weblog”, which is the conjoined marriage of “web” and “log”. As more and more people began pouring their thoughts and feelings into live journals, the age of blogging was born…and EVERYBODY wanted in. Today blogs are used for a number of reasons and by a variety of people such as:

  • Businesses
  • Advertising Agencies
  • Marketing Agencies
  • Schools
  • Teachers
  • Doctors
  • Movie Stars
  • Athletes

…and the list continues on and on. One thing is for sure, blogs are here and they aren’t going anywhere, anytime soon.

Well, look whose ‘Mr.Popular’!

In the past 5 years blogs have been increasingly gaining exposure by audiences worldwide. One major factor that contributes to the boom of blogging popularity is the conception of social media marketing..something barely existent 5 years ago. A recent article on mashable.com states:

Perhaps the biggest shift in blogging culture over the past half decade has been the rise of social media. One of the most visible ways in which social media has affected blogging is that it changed the type of content that dominates the blogosphere. According to Scott Rosenberg, co-founder of Salon.com and author of Say Everything: How Blogging Began, What it’s Becoming, and Why it Matters, social media provided a new home for a lot of minutiae around the blogosphere — status updates, shared links, passing observations — and freed up blogs for longer form, more valuable writing.

“In [the early] days it was common to hear the complaint from old media curmudgeons that blogs were worthless because, you know, who wants to know what you had for lunch?” said Rosenberg. “So today those messages are all on Facebook or Twitter, the curmudgeons get to toss their complaints at shiny new targets — and blogging, miraculously, has become the center of gravity for in-depth, substantial dialogue and inquiry online.”

Said Rosenberg, the rise of social media has birthed a blogosphere with more high-quality and thoughtful content. Social media hasn’t killed blogging, or replaced it, he said, but social networks have “deepened it, given it more clarity and heft.”

I guess we owe a big thanks to Social Media for introducing us to the true use of blogging.

Where Does It Go From Here ?

The big questions that everybody is asking is where do blogs go from here ? It seems that with the technological advances of the past 5 years, blogs couldn’t be more tech-savvy then they already are right ? WRONG! Over the course of the next few years we can expect to see blogs include superior functions that we can’t even being to think of. Digital Business Strategist Steven Spalding sums it up for us very nicely:

The community of those who call themselves “bloggers” has grown to the point where generalizations no longer work. When everyone is a blogger, a blogger can be many different things. “There are so many different [blogging communities],” said Rosenberg. “There’s the political blogosphere with its various partisan subsections, the tech blogosphere (with subdivisions for developers and startup people and VCs and social media folks and more), the world of BlogHer, the crafts people, the culture bloggers, the cool gang in Tumblr-land, the science bloggers and law bloggers and librarians and on and on. As blogging went mainstream, it came to reflect the diversity of the human population, not perfectly of course, but widely enough to warn us all off from making broad statements about its attitude or makeup.”

That splintering of the blogosphere is likely to continue into the next decade. The big blogs will continue to grow and become more ingrained in the media landscape, while niche communities of bloggers will further codify. The blogosphere will, as Rosenberg said, continue to reflect humankind’s diversity.

Specifically, though, blogs will probably evolve over the next five years in ways we can’t yet fathom. “These days, I just enjoy the ride,” Spalding told us. That’s good advice.

So, as the years continue to pass and technology continues to increase, you can bet that blogs will play a huge role in the future of business, as well as, personal use. Bring on the bloggers!!

To read the full article from mashable.com on blogging, check outA Look Back at the Last 5 Years in Blogging.”

Let us know what you think about blogging by posting your comments below! Thanks!

HAPPY WRITING! A.M. Professional Writing Services

New website is launched!

Welcome to the NEW A.M. Professional Writing Services


Take some time to check out the new and improved www.amprowritingservices.com

As promise, we have officially launched the new advertising and marketing website for A.M. Professional Writing Services. The new website is redesigned to be easily navigated and more appealing to the eyes. Please take some time to check out the new website and let us know what you think about it. We put a lot of hard work and long hours into the process and are very excited to share it with you. Please leave your comments below and tell us how you feel about the website, as well as, the new blog theme. THANK YOU!

Happy Writing! A.M. Professional Writing Services